Archive for December, 2008
Monthly Archive
Wednesday, December 31st, 2008
Decisions don’t have to be conscious
More news on the decision making front. According to the Brain Mysteries site on December 27. … Alex Pouget, associate professor of brain and cognitive sciences at the University of Rochester, has shown that people do indeed make optimal decisions-but only when their unconscious brain makes the choice. “A lot of the early work in [...]